August 15, 2011 – The summer 2011 edition of Omaha’s local electric company, "Ideas For Better Energy Management", features Allied Oil & Supply, showing how investments in lighting upgrades yield healthy savings.

Allied Oil, a 53 year old distributor of lubricants and tires, participated in OPPD’s Lighting Incentive Program which offers incentives for lighting retrofits and replacements. Superior Lighting Inc., an OPPD Trade Ally, performed the installation. Lighting Trade Allies provide no cost, no obligation lighting audits and proposals to OPPD customers and receive training to ensure they are familiar with the Lighting Incentive Program.

Allied received a rebate of $8,623 and will generate over $9,000 annual energy savings as a result of its $40,000 investment in the lighting upgrade.

Click herefor the full story on page 10 of Ideas For Better Energy Management.

August 10, 2011 – General Electric, through its distributor and supplier to Superior Lighting Inc. has announced a price increase on linear and compact fluorescent lighting products.

Click herefor more information.

August 10, 2011 – Sylvania, a leading fluorescent lighting manufacturer and supplier to the distributors of Superior Lighting Inc. has announced that they will be reviewing any previously communicated firm pricing proposals for potential increases.

Proposals contain linear fluorescent and compact fluorescent lamps will increase due to their use of rare earth elements whose cost has skyrocketed in recent months.

Click here for details of their announcement.

AUGUST 10, 2011 – Phillips, a primary supplier to the distributors servicing Superior Lighting Inc. Has announced a price increase resulting from the soaring costs of rare earth elements mined in China.

Philips also indicates that their prices will be reviewed every 90 days, assumedly in anticipation of further price changes.

Click here for the actual announcement.

This past year, the prices of rare earth elements, which comprise 65% of the cost of linear and compact fluorescent lamps, have increased nearly 300%. Rare earth elements are mined primarily in China which controls 95% of the world’s supply. The Chinese government has taken actions which have limited their export resulting in unprecedented price increases.

Every major lighting manufacturer (GE, Sylvania, and Phillips) has announced price increases effective August 1 2011 of up to 85%. These price increases are being passed down the supply chain ultimately to the end user.

Going forward, the combination of an escalating demand for rare earth elements and the continuing supply restriction by the Chinese Government will only serve to exacerbate the current situation.

For more information see:

1. General Electric White Paper on Rare Earth Elements (Click Here)
2. Phillips Paper on Rare Earth Oxides (Click Here)
3. Sylvania Discussion of Rare Earth Crisis (Click Here)

March 23, 2011 –Superior Lighting Inc. is proud to announce the recertification of 7 of its lighting technicians with the CALT designation. CALT is a professional designation meaning Certified Apprentice Lighting Technician. William Bowman, Terry Clark, Robert Sakryd, Brian Stroud, Tom Veigh, Dave Waters and Jon Welp were all recertified.

These professionals join the ranks of Superior’s CLMC (Certified Lighting Consultant) and CSLT (Certified Senior Lighting Technician). Superior encourages its staff of 39 technicians to maintain their certifications and advance their education to keep their skills honed and remain on the leading edge of lighting technology.

For more information on NALMCO professional certifications, go to their web site here

March 23, 2011 – In July 2010, it was no longer legal to manufacture or import magnetic ballasts which operate the commonly used T-12 lighting systems found in many buildings today. It is estimated that 30% of the lamps sold today are T-12s. Come July 2012, the lamps will no longer be produced. So, owners of lighting systems populated with inefficient and federally outlawed T-12 technology will have no recourse except to replace them. This article from Lighting Maintenance and Management Magazine describes the advantages and disadvantages of replacing your soon-to-be outlawed technology with efficient T-8 lighting systems and controls which has the potential of reducing energy costs by 50%.

Click here to view article

November 24, 2010 — Superior Lighting has become an ESCO services provider with GE Lighting. ESCO is an acronym for energy services company and signifies that Superior provides a a broad range of energy solutions including the design and implementation of energy savings projects and energy conservation.

Bill Swarbrick, President of Superior Lighting in Omaha Nebraska, explains that Superior has the technical resources and knowledge to deliver its customers an excellent return on investment providing all the following services:

• Design/Build Solutions for Lighting and Signage
• Project management, installation and ongoing maintenance.
• Leveraging legislative imperatives to maximize tax incentives and rebates.

Says Swarbrick, "We are confident that our staff of over 35 certified technicians, master electricians and in-house Certified Lighting Management Consultant can develop and implement the optimal energy savings solution to the most exacting customer specifications."

Superior Lighting services over 4,000 customer work sites in the great Midwest area including Nebraska, Kansas, Missouri, North and South Dakota, Minnesota, Iowa and Wisconsin.

For more information on ESCO, click here.

For more information on Superior Lighting, click here.

Contact Superior Lighting at 1-800-994-5267, ask for Rick Swarbrick or email rswarbrick@superiorlight.com.

October 20, 2010 — Superior Lighting purchased the assets of Mall World Marketing Graphics, enhancing its in-house imaging capabilities. Bill Swarbrick, President of Superior Lighting, noted that these new capabilities will allow Superior to offer a wider range of graphic services beyond signs. Said Swarbrick, "Our customers create enduring images not only through signage, but also through posters, point of purchase displays and other marketing tools. Superior can now be a one-stop shopping convenience to its customers."

Product opportunities from the new printing and imaging capability include posters, regulatory signage, point of purchase displays, vehicle lettering, building signs, banners and decals.

Terms of the purchase were not disclosed.

September 30, 2010 — Superior Lighting completed the conversion of the Mutual of Omaha building in downtown Omaha. Perched 180 feet above the street, simply reaching the signage was a challenge. The project entailed replacing over 2700 of neon lighting with 1800 feet of LED segments. In addition to providing a brighter image, the new signage will save over $2500 annually from reduced power consumption.

Representatives of Mutual of Omaha complimented Superior’s efforts saying, "Superior Lighting did an excellent job of coordinating, conducting themselves and maintaining a business like atmosphere on the job site. Rarely such a large project is completed without receiving one complaint—your employees deserve a "job well done". Superior Lighting sent a crew that is obviously well trained, knowledgeable and enjoyed what they were doing." Mutual of Omaha is a Fortune 1000 company and is a full-service, multi-line provider of insurance and financial services products that provide financial protection to help families, individuals, businesses and groups achieve their goals.

June 29, 2010 — Inspecting customer facilities during the day presents problems determining exactly which lighting requires servicing due to the intensity of the sunlight. Oftentimes outages are overlooked by both the customer and the technician. When this happens, customers understandably get frustrated having to submit a service call after a scheduled inspection has been completed. Superior solves this problem through the addition of a nighttime inspector in the Omaha region. Bill Boren joins Superior's staff to perform facility inspections in the evening hours. Bill will travel a prescribed route each evening in a clearly marked utility vehicle to each customer with an inspection agreement. Using his digital camera, outages will be clearly documented and passed along to the service technician the next morning and available to the customer for review. This value added service is one of the things making Superior, superior.

June 29, 2010 — Greg Smith, Service and Procurement Manager, earned his CSLT certification after passing the certification testing on his first attempt. The Certified Senior Lighting Technician certificate is a nationally recognized certification offered by NALMCO identifying professionals who demonstrate a high degree of competence and knowledge in the lighting industry.

Greg joins Superior's 2 other CSLT and 30 CALT certificate holders. Superior Lighting Inc. is committed to the professional development and continued training of its employees providing its customers with the best available solutions to their lighting problems.

Greg hails from California and lives in Omaha with his wife and four children. An 11 year veteran of Superior with 23 years experience in the lighting industry, Greg spearheads its Sign Service and Procurement activities. Being an avid baseball fan and California native, Greg takes considerable delight in seeing his UCLA Bruins play for the College World Series championship at the last series to be held in Rosenblatt Stadium in Omaha.

June 29, 2010 — DSIRE is a comprehensive source of information on state, local, utility and federal incentives and policies that promote renewable energy and energy efficiency. Established in 1995 and funded by the U.S. Department of Energy, DSIRE is an ongoing project of the N.C. Solar Center and the Interstate Renewable Energy Council. Click here to view database: http://www.dsireusa.org/

Apr. 20, 2010 — Local TV station KETV 7 features Superior VP of Sales Rick Swarbrick in its feature describing how Omaha businesses are using incentives to flip the switch on "green" lighting. A customer describes how new lighting lowered maintenance costs and improved the quality of lighting. Click here to watch entire story: http://www.ketv.com/news/23223995/detail.html

Apr. 19, 2010 — Walgreens, the retail drug store giant operating over 7200 drug stores in all 50 states of the United States, awarded its Midwest exterior and interior lighting maintenance and sign maintenance to Superior Lighting Inc. Superior will be responsible for all maintenance in nine Midwestern states including Nebraska, Iowa, Missouri, North and South Dakota, Missouri, Illinois, Kansas and Minnesota. Mr. William Swarbrick, President of Superior Lighting said "We are proud to have the opportunity to serve one of the most pre-eminent retail organizations in the world. Walgreens has a reputation for excellence service to their customers. We will strive to match their history of excellence."

Apr. 13, 2010 — (Omaha, NE) Bill Swarbrick, President of Superior Lighting Co, today proudly announced that Omaha Business to Business Magazine has selected his company to win the "Best Commercial Sign Company of Omaha Nebraska" award. "This award is graciously accepted on behalf of all the lighting experts on my staff who have dedicated themselves to insure that our customers have the best options and services and available. Without them, we would not be in a position to even be considered for this award. As a result of their efforts, in the past 2 months we have the subject of an Associated Press story, a feature story in the Omaha World Herald as well as Strictly Business Magazine" explained Swarbrick Rick Swarbrick, VP of Sales, noted that there is a rapidly growing trend for both new and existing lighting strategies to focus on the outcomes of energy and cost savings reductions working hand in hand. "We are proud to have been selected by these magazines and as a lighting supplier to 7 Midwest states" added Rick. Superior Lighting is a leading Commercial Lighting Company that operates in 7 Midwest states. They are driving the trend to Green Light technology through by bringing continuous technology advancements, education to the market a sales force and in-field technicians who explore ways to reduce costs and help customers highlight their commitment to a better earth" concluded Bill Swarbrick

Apr. 05, 2010 — Omaha World Herald article discusses benefits of investing in new lighting technologies to save maintenance costs, lower utility bills and help the environment. Rick Swarbrick, VP of Sales, demonstrates applications for LED lighting. See entire Omaha World Herald article here: http://www.omaha.com/article/20100405/MONEY/704059959#saving-money-and-theenvironmentAnyone

Mar. 12, 2010 — Effective July 1, 2010, the US Department of Energy will ban the manufacture and importation of certain T12 electromagnetic ballasts. Specifically, these are the 1-lamp and 2-lamp F40T12 ballasts and 2-lamp F96T12 Slimline ballasts. These ballasts were banned for use in new luminaires in 2005, and have only been available for replacement purposes since then. Fortunately electronic versions are available which are more efficient, quieter and in most instances, similarly priced. Call Superior now 800-761-5267. Ask for Rick Swarbrick or Bill Swarbrick.

Feb. 1, 2010 — "STRICTLY BUSINESS" magazine interviews Superior Lighting President Bill Swarbrick on the benefits of "green" lighting. Bill discusses growing use of "green" lighting and potential benefits. Click here to view entire article: http://strictlybusinessomaha.com/24/112.1448/going-green-part-3.aspx

Jan. 23, 2010 — Bill Swarbrick, President of Superior Lighting, discusses the growing popularity of environmentally friendly lighting. See the entire article here: http://www.nebraska.tv/Global/story.asp?S=11869369

Jan. 23, 2010 — Read the exclusive Associated Press article on the growing popularity of energy saving lighting on ACTION 3 NEWS here: ACTION 3 NEWS

Nov. 13, 2009 — PEERS seeks to obtain Federal stimulus money to match state and local utility energy rebate programs. Superior is a proud to become a member of this alliance which will help promote energy efficiency and reduced energy costs throughout the nation. Click here to read more about PEERS and see how you can benefit: http://peersalliance.org/

Nov. 24, 2008 — Superior Lighting today announced a fundamental commitment to protect the environment by becoming an ENERGY STAR partner. Superior, through its voluntary partnership with the U.S. Environmental Protection Agency's ENERGY STAR Program, will work to improve energy efficiency and fight global warming. Superior believes that a strategic, corporate energy management program will help us enhance our financial health and aid in preserving the environment for future generations.